Understand
Learn the product, market, sales process, competitive environment and revenue goals.
Learn the product, market, sales process, competitive environment and revenue goals.
Create the ICP, target accounts, personas and qualification criteria.
Identify companies and decision-makers and enrich the information needed for outreach.
Activate the right combination of email, calling, LinkedIn, content, ABM and other channels.
Separate genuine opportunities from casual interest using agreed criteria.
Continue engaging relevant prospects until the timing is right.
Review performance, learn from the campaign and continuously improve.
A repeatable process designed to create relevant engagement and qualified opportunities.