Northstar combines strategy, intelligence, engagement, sales development and technology to create demand-generation programs built around your business and revenue goals.
Build a healthier B2B sales pipeline. Focus on ICP definition, target accounts, data research, outreach, qualification, nurturing and sales development.
Focus on the accounts that matter most. Research target accounts, identify buying committees and coordinate relevant engagement across channels.
Better targeting leads to better conversations. Build audiences around industry, company size, revenue, geography, technology, job function, seniority, business need, intent and account fit.
Reach buyers when there is a reason to talk. Use account activity and intent signals to help sales and marketing prioritize potential buying opportunities.
Good campaigns start with good data. Focus on research, validation, enrichment, segmentation and activation.
Email works better when it feels like a conversation. Focus on audience, relevance, personalization, sequences, testing and qualification.
Sometimes the best next step is simply a conversation. Human-led prospect engagement, qualification and meeting creation.
Put qualified conversations on your sales team’s calendar. Do not optimize for calendar volume; optimize for conversations worth having.
An extension of your sales team. Support research, prospecting, email, calling, qualification, meetings, follow-up and CRM processes.
Great content deserves the right audience. Distribute whitepapers, reports, webinars, guides and thought leadership to targeted audiences.
Your customers don’t use just one channel. Coordinate email, calling, LinkedIn, content, ABM, intent and sales development.
Use AI where it makes your team better. Apply it to research, account analysis, personalization, scoring, automation and campaign intelligence.
Start with your market, accounts, buyers and qualification criteria—then activate the right combination of channels.